AD-minister (Jun 2010)
Consumo simbólico en la configuración de estilos de vida de los tweens The Symbolic Consumption in the Tween’s Lifestyle Formation
Abstract
Hoy, como nunca, la sociedad se halla ante la presencia de nuevas formas de consumo cargadas de componentes simbólicos. Ya sea para proyectar determinada imagen o juzgar a otros, la posesión de bienes se presenta como indicador primario de quién se es y de cómo se relacionan unos con otros. El presente artículo pretende dar una mirada a la adquisición o posesión de bienes/marcas como expresión de sí mismo, el papel que juega el consumo simbólico en la configuración de estilos de vida de los tweens. La autora pretende mostrar la necesidad de generar la comprensión de los fenómenos que acontecen en la sociedad de consumo a partir de tomar como sujeto de estudio al consumidor infantil/preadolescente. ABSTRACT The world is currently facing more than ever new consumption forms loaded with symbolic contents to show certain appearance or to judge others; the sense of property is shown as a primary indicator of who you are and how you relate to others. This article pretends, first, to glimpse the goods and trademarks acquisition or possession as an expression of individuals; and second, to understand the role that symbolic consumption plays in the tween’s lifestyle. The author’s intention is to show the need to generate some understanding of social consumption phenomena taking tween’s consumers as subjects of study.The world is currently facing more than ever new consumption forms loaded with symbolic contents to show certain appearance or to judge others; the sense of property is shown as a primary indicator of who you are and how you relate to others. This article pretends, first, to glimpse the goods and trademarks acquisition or possession as an expression of individuals; and second, to understand the role that symbolic consumption plays in the tween’s lifestyle. The author’s intention is to show the need to generate some understanding of social consumption phenomena taking tween’s consumers as subjects of study.
