Nostalgia using in advertising campaigns

Abstract

English abstract :- Every person’s life has unforgettable memories, and when people are unhappy, they miss their previous lives and will evoke through special memories at a certain time. Some major companies have used this marketing approach to increase sales. Nostalgia plays a big role in society, not only in the media but in the products we buy, It is very strong , very personal and talks about things that everyone lived through in advertising or otherwise and it means many things to the recipient and its strength lies in the method, presentation and use Common ideas, media and common themes to create personal feelings with everyone.It makers believe that they can influence consumer behavior emotionally through images that bring back many beautiful memories from childhood, and consumers believe that feelings of nostalgia are associated with the product, and constitute a large part of their product consumption experience, which affects consumer buying behavior for The road to the revival of products linked to past consumers.It is in the past shows a spirit of friendliness among the people of the village and Egyptian neighborhood, the morals and magnanimity of the Egyptians, the fine life and fine taste in the arts, the quiet life and the empty clean streets and the pure good souls and family bonding.It provides us with happiness and moments of rest. It is a beneficial condition from which we take a look of optimism about the present to be a joyful dream in its beautiful past.

Keywords

• nostalgia; nostalgic advertising; marketing strategy nostalgia; personal nostalgia