Factors influencing the adoption of Cryptocurrency in Jordan: An application of the extended TRA model

Abstract

Without the need for third-party authorization, cryptocurrency allows for anonymous, secure, rapid, and low-cost financial transactions. Cryptocurrencies are becoming more widely acknowledged around the world, but their uses remain limited. The present study investigated the factors that propel behavioral intention of individuals to use cryptocurrency in Jordan using the extended Theory of Reasoned Action (TRA) model. Survey questionnaires were sent to 1000 active Facebook users to gather data, and the entire 600 valid responses were evaluated utilizing Structural Equation Modeling (SEM). Subjected norm, perceived risk, perceived usefulness, perceived enjoyment, perceived ease of use and trust, all impacted intention to use cryptocurrency positively, while attitude towards cryptocurrency affected intention to use cryptocurrency. Additionally, attitude towards cryptocurrency was influenced by perceived risk, perceived usefulness, perceived enjoyment, and perceived ease of use; while facilitating condition did not show influence. Also, attitude towards cryptocurrency had a mediating influence on the association between subjected norm, perceived risk, perceived usefulness, perceived enjoyment, and intention to use cryptocurrency.

Keywords

• Cryptocurrency
• TRA model
• attitude
• behavioral intention to use
• Jordan