Marketing i Menedžment Innovacij (Jun 2010)
Working out of the theoretic-methodical approach to a complex estimation of production’s packing in the innovative development conditions of the food-processing industry
Abstract
In the article the theoretic-methodical approach to a complex estimation of productions packing of the food-processing industry which considers consumers inquiries and manufacturers interests is developed, and also directions of packing improvement and increasing level of its conformity to the market requirements are offered.