Models of Trust and Reputation in eCommerce

Abstract

In eCommerce it is offered to online clients three types of evaluation: the evaluation of the buyer, the evaluation of the seller or the evaluation of both of them. For most of the cases, the partners of transaction can evaluate each other. In general, evaluations show how satisfied or unsatisfied is a buyer or a seller about the online transaction or his partner after the ending of the process. A small number of models offers a solution for developing an initial set of advisors which can be used for determination of levels of reputation and there are a few models that take into consideration as many social criteria as possible for determination of trust.

Keywords

• models of trust; recommendation systems; electronic commerce