THE WAYS OF ENHANCING THE PRESTIGE OF WORKING PROFESSIONS

Abstract

Purpose: the elevation of the status of working-class professions Methodology: theoretical analysis of sociology of work-related literature and statistical data regarding the number of young workers of the Sverdlov Plant. Results: Rapid development of the services gives rise to various negative “subsidiary” effects connected with the youth switching to managerial professions and, as a result, the loss of interest to working professions. Many Russian industrial enterprises are lacking personnel due to the depreciation of working professions by youth. The author of the article believes that in this situation it is necessary to brisk up social programs, aimed at enhancing the prestige of working professions. Practical implications: industrial enterprises.