Comparison of Travelers’ and Experts’ Requirements on the Decision Making of Non-Motorized Transportation Traveling Inside the University Area in Chiang Mai

Abstract

This research compared the factors influencing decision making on non-motorized transportation (walking and bicycling) traveling inside the university areas in Chiang Mai from the travelers’ and the experts’ view. The study process was divided into four steps; (1) interviewing the travelers using the factor ranking technique and the experts using the pairwise comparison technique, (2) analyzing the exploratory factors from the travelers’ data, (3) evaluating the decision making factors by analytical hierarchy process structure, and (4) comparing both results and finding conclusions. It was found that both evaluation results were similar in some factors such as safety and design standards, transportation networks, and facilities. However, the experts suggested focusing on policy and management factors that were different from the travelers’ requirement.

Keywords

• non-motorized transportation
• exploratory factor analysis
• decision making
• green university