How Not to Lose Face in International Negotiation – Sociolinguistic and Linguistic Approach

Abstract

The aim of this paper is to present the sociolinguistic and linguistic approaches of theinternational negotiation in its details and of the argumentation in general. Several authors arethus mentioned: in alphabetical order, Jean-Michel Adam, Klaus Brinker, Karl Bühler, OswaldDucrot, Erving Goffman, Roman Jakobson, Catherine Kerbrat-Orecchioni and Eddy Roulet. In allcases of negotiation the question is to “save the face”, a notion taken from E. Goffman, and to keepa trust relationship and insurance with one’s interlocutor.

Keywords

• argumentation
• linguistics
• negotiation
• sociolinguistics
• to save the face