South Asian Journal of Marketing (Sep 2021)

Editorial – Theory building in marketing: rationalizing South Asian perspective

  • N.J. Dewasiri,
  • Sudhir Rana,
  • Muhammad Kashif

DOI
https://doi.org/10.1108/SAJM-03-2021-071
Journal volume & issue
Vol. 2, no. 1
pp. 1 – 4

Abstract

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