MATERIAL, INTENTION AND ORIENTATION OF THE MESSAGE

Abstract

The present study is located to the epistemology of communication and aims mainly to clarify the inscription of the message with intent and the orientation given by it. The secondary aims to highlight ten types of materials with which the message is constructed (signs, codes, clues, indicators, clues, signals, symbols, images, symptoms, default stories). The method used is a comparative-meta-analytical one. The conclusion reached is that any message is targeted, that every message has a purpose.

Keywords

• communication
• message
• purpose
• orientation
• intention