Can Manufacturing Service Value Co-Creation Improve Business Performance in the Internet Era?

Abstract

In the environment of the Internet, we should seize the opportunity and use the value to create a business model to promote the service transformation of the manufacturing enterprises. As an excellent local enterprise, Haier's innovation of management and service - based value creation process provide a reference for the related theoretical research and the service practice of manufacturing industry. Based on the grounded theory and Natural Language Processing technology, the multi factor analysis of service strategy, stakeholder, enterprise culture, management mechanism, organizational change, financial accounting and so on, and the construction of the Haier manufacturing service value co creation model, and on this basis, the multiple factors are analyzed by the qualitative comparison analysis (QCA). It is found that Manufacturing Service Value Co-creation has indeed improved business performance in Haier. There are two paths to generate high performance, which provides a basis for decision-making and transformation of business management. Firstly, the coordinated development and value co-creation of the three key stakeholders of shareholders, users and employees can achieve high performance and value-added. Secondly, while the shareholders are not fully guaranteed to achieve high returns, employees and users co-created based on a good corporate governance and organizational management mechanism can also achieve high performance.

Keywords

• Grounded theory
• QCA
• manufacturing service
• value co-creation
• performance
• haier