Modélisation et catégorisation du potentiel viral d’un objet culturel en ligne et du profil des individus selon les intentions de partage

Abstract

While researching the viral potential of online video ads based on the share intentions of the people who watch the videos, the author began thinking about how those intentions could be represented in graphic form. In this paper, he presents a tool for virality research that can also be used to present and mine the data collected during such research: ternary diagrams.

Keywords

• virality
• graphic forms
• ternary diagrams
• methodology
• videos