The Role of Students in the University Image and Rating Formation

Abstract

Globalization of the world in accordance with consumer society scenario affected human values. The term ‘education’ accepted commercial colour and is being replaced by the word collocation ‘educational services’. Consequently, the customer of educational system becomes a ‘client’ or ‘product’. Actually, university ratings have transformed to endurance race – a fight for resources and applicants. Multi criteria university rating contains no real quality factors of the ‘product’. Based on the report of PEBW BMSTU trainee (Bauman University, Moscow) at International Congress on Arts, Communications, Science & Technology (Edinburgh, Scotland) a real contribution of student’s international activity to university image and rating is shown.