Issues in Information Systems (Jan 2012)

PRODUCT PLACEMENT EFFECTIVENESS: A STUDY ON THE INTERNET

Su-Houn Liu,
Hsiu-Li Liao,
Hui-Ju Chen

Affiliations

Su-Houn Liu
Hsiu-Li Liao
Hui-Ju Chen

Journal volume & issue: Vol. 13, no. 2
pp. 253 – 259

Abstract

No abstracts available.

Published in Issues in Information Systems

ISSN: 1529-7314 (Print)
Publisher: IACIS
Country of publisher: United States
LCC subjects: Technology: Technology (General): Industrial engineering. Management engineering: Information technology; Science: Mathematics: Instruments and machines: Electronic computers. Computer science
Website: http://iacis.org/iis/iis.php

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