Researching and Improving the Strategic Planning of the Foreign Economic Activity of Enterprise

Abstract

The article covers the modern features of the implementation of strategic planning of the foreign economic activity (FEA) of enterprise, taking into account the current unstable external environment, its novelty and complexity. Strategic planning is defined as an important element of the enterprise’s system of the external economic activity management. For the long-term existence of enterprise on the international market, the basic objectives are set, the prerequisites for the introduction of the FEA in the enterprise and its transition to strategic planning are considered. Based on an analysis of the scientific works of domestic scholars, the structure and stages of the strategic planning process for the enterprise’s foreign economic activities are developed. In order to ensure the efficient operation of the system of strategic planning of the FEA in the enterprise, based on the obtained results of the development of stages, a number of requirements in accordance with its features are determined. In order to successfully implement strategic planning of the FEA, the principles for its implementation are defined and characterized. The process of strategic planning of the FEA is analyzed, types of management activities are formulated. As a result, mandatory criteria for the strategic planning of foreign economic activity are allocated.

Keywords

• strategic planning
• foreign economic activity
• management
• strategy
• enterprise