Tourists’ Perceptions on Climate Change in Lisbon Region

Abstract

The interface between climate change and tourism is multifaceted and complex. This research aims to understand the relationship established between the tourists’ concerns regarding the impacts of climate change and the risks that may arise and the willingness to pay (WTP) a supplementary fee, and what its value should be, in the tourist packages for environmental sustainability. The empirical phase of this research is presented in the form of a problem: “Will tourists be willing to pay a supplementary fee on tourist packages for environmental sustainability?”. To answer this question, a methodology was implemented in which a questionnaire was given to tourists, and the results were elaborated with several descriptive and multivariate statistics were elaborated. The results show that most tourists are not yet willing to pay a supplementary fee on tourist packages for environmental sustainability, but that this value increases with increasing concern about the risks associated with climate change. This research is intended to contribute to the development of more effective policies, in a bottom-up approach, to manage the risks related to climate change, facilitating successful adaptation.

Keywords

• tourism and climate change
• environmental sustainability rate
• willingness to pay
• lisbon