MODELS OF THE 5 PORTERS COMPETITIVE FORCES METHODOLOGY CHANGES IN COMPANIES STRATEGY DEVELOPMENT ON COMPETITIVE MARKET

Abstract

There are some different types of approaches to 5 Porters Forces model development in thisarticle. Authors take up the negative attitude researcher reasons to this instrument and inputsuch changes in it, which can help to fi nd the best way to companies growing up on competitive market.

Keywords

• анализ конкурентных сил портера
• маркетинговый анализ
• давление конкурентных сил
• потенциальные конкуренты
• товары-субституты
• потребители
• барьеры входа в отрасль
• барьеры выхода
• 5 competitive forces porter models
• marketing analysis
• competitive forces pressure
• potential competitors
• substitute goods
• customers
• barriers to entry and going out