REVEALING THE ULTIMATE TRAVEL DESTINATIONS: AN IN-DEPTH EXPLORATION OF CULTURE, NATURAL BEAUTY, AND SERVICE EXCELLENCE

Abstract

Underling the key motivational factors of tourists are very significant in tourism destination marketing. The current study aimed to introduce a new insight in destination management through exploring the main motivational factors behind foreign tourists to visit Saudi. Self administrative questionnaire was distributed among a random sample of tourists visited Saudi. Structural Equation Modeling (SEM-PLS) was applied to analysis the data. The results indicated that five motivational factors influence on behavior intention to visit Saudi. However, the model applied in the study has the potential to be used in similar studies conducted in various destinations worldwide.

Keywords

• destination
• travel
• motivation
• international tourists
• arabia saudi