Bìznes Inform (Apr 2020)
The Socially Responsible Human Resources Management of Enterprise in the Conditions of Digitization of the Economy
Abstract
The article is aimed at researching the essence and identifying the features of the socially responsible human resources management in the digitization of the economy. The article defines the essence of the categories of «socially responsible human resources management» and «digitization of the economy», which helped to identify the main tasks of the socially responsible human resources management in the digital economy. It is determined that the socially responsible human resources management is a conception whereby companies integrate social and environmental issues into their business activities and interaction with stakeholders on a voluntary basis. It is determined that the heads of domestic enterprises put a focus mainly on the direct internal responsibility to their employees. By this, at the foreground is to understand the need for internal social responsibility, and next – responsibility to consumers. It is determined that in the period of establishing «Industry 4.0» the company’s most valuable resources are employees, with their knowledge and abilities. It is substantiated that introduction of digital technologies causes significant changes in staffing requirements as well as requirements for specialists. Global digitization has been determined to be an important catalyst for the transformation of personnel policy. Innovative technologies in HR are actively implemented and used not only by IT companies, but also by enterprises of all spheres of activity. Drawing on business experience, 5 features of modern companies that use digital technologies in HR, are allocated. Research on the level of digital development in HR has shown that only 4% of companies have undergone a complete digital transformation and automated all functions of HR management. The obtained results allow to allocate some trends in the field of HR, which nowadays play an important role in shaping the business strategy for HR management for the coming years. Prospects for further research in this direction is to improve cooperation between business, the State and non-profit organizations to reach completely new levels of corporate social responsibility.
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