Jurnal Ilmu Sosial (Mar 2016)
SHOPPING ONLINE SEBAGAI GAYA HIDUP
Abstract
The use of internet communication technology can make the world as if in one hand makes electronic business with the concept of Online Shopping at its peak in recent years along with the development of communication technologies over theInternet.How to shop online by using the internet through computers and mobile devices is increasingly popular smartphone can even be said to have become a trend today.Various convenience of shopping be the main thing to offer, with enough gadgets available in the home, anyone can already shop.This study wants to describe the interpretation of the meaning of Online Shopping as lifestyle and observe several aspects into consideration.Using the media theory of Neil Postman (1992) inStraubhaar et.all (2012: 50) that emphasizes the social system in promoting the culture of technology and dominating also Jacques Ellul (1990) which argues that technological developments lead to social dominance and reinforced with the theory of consumer behavior. Using Interpretive paradigm and descriptive qualitative study,this research found: (1) the perpetrators of online shopping informants know enough about understanding online shop, their education above the high school and already has information about online shopping (2) Online shopping for them is not as lifestyle needs in shopping (3) Sources of information based on the experience of friends and environment (4) the age and tastes play a role in making purchasing decisions (5) Encouraged perform online activities from previous offender (6) the learning process when starting an online shopping activity in addition to the experience of friends, komentardarida wall (7) online shopping is the fulfillment of which provide convenience, practicality, convenience already enjoyed today. The study recommends that Internet presence is intended to have all the information needed in people's lives can be accessed quickly, easily and inexpensively. The decision is a personal choice, but the choice that brings benefits to individuals and society is certainly a wise decision.
