Market Demand Optimization Model Based on Information Perception Control

Abstract

The development of Internet technology and the rise of social networks have expanded the means of product information dissemination. Nowadays, consumers can obtain not only product quality information through real life contacts, but can also obtain product cognitive information through virtual networks, which constitute consumers’ information perception together. However, information in the market can be controlled, and companies can change the perceptions of their consumer base towards their products by enhancing the dissemination of information on the Internet, thus achieving higher corporate revenue. This article aims to study the evolution process of market demand under the control of consumers’ information perception, and a two-layer network model consisting of a cognitive information layer and a quality information layer were constructed. In order to improve product information dissemination efficiency, the opinion leaders who are more active in responding to mentions of the product across social networks are selected, and these opinion leaders are influenced in a stepwise manner using the maximum influence model, thus investigating the relationship between resources and corporate revenue. Using scale-free networks for simulation analysis, there are three main conclusions. First, the cognitive information and quality information of the product could affect market demand. Second, product demand and company profits would increase significantly if key individuals were added to the cognitive information layer. Third, the incremental marginal effect of key individuals decreases as their number increases.

Keywords

• consumers
• information perception
• information dissemination
• market demand