Price strategy and pricing strategy: terms and content identification

Abstract

The article is devoted to the terminology and content identification of seemingly identical concepts "price strategy" and "pricing strategy". The article contains evidence that the price strategy determines the direction, principles and procedure of implementing the company price policy and pricing strategy creates a set of rules and practical methods of price formation in accordance with the pricing strategy of the company.

Keywords

• price policy
• organization strategy
• pricing strategy
• pricing.