The impact of firm-based organizational citizenship behavior on continuance and normative commitment among pharmaceutical executives: An SEM approach

Abstract

Aim/purpose – The study was based on social exchange theory and addressed the effects of firm-based organizational citizenship behavior (OCB) on normative and continuance organizational commitment (OC). Multigroup behavioral differences among pharmaceutical executives were also evaluated.

Keywords

• organizational citizenship behavior
• normative commitment
• continuance commitment
• pharmaceutical industry
• structural equation modeling
• social exchange theory
• c38
• d21
• d23