Enterprises in Hungary from a Global Perspective - The Examination of Strategical Possibilities and Threats

Abstract

Publications dealing with globalisation have paid relatively small attention to the fact how to influence the sphere of enterprises this process so far. In our study – after clearing up some concepts and contexts we analyse which strategic possibilities and threats globalisation means for small-sized, medium-sized and large enterprises operating in Hungary. During the empirical research we determine the competition position of these enterprise groups, new elements of the global competition perceived by them, more important categories of followed strategies, and the organisational and relationship system of the enterprises, and where we can, we expound comparison with adequate data of earlier surveys.

Keywords

• Enterprises
• SMEs
• Globalisation