Albums of “El Buen Tono”. Photography and social catholicism (Mexico, 1894-1909)

Abstract

In this paper we argue that Ernesto Pugibet, founder of the cigarette factory “El Buen Tono”, established that industry in Mexico in 1885 inspired by Social Catholicism. He was trying to combine the most recent technology with the improvement of his worker’s quality of life. He also upholded that they should had access to a healthy amusement. Although he never wrote about his beliefs, the photographs he chose to promote his business show visually the social project of its creator.

Keywords

• Història Contemporànea