THE STRATEGY OF LOGISTICS ASSOCIATIONS IN FOLLOWING THE DEVELOPMENT OF E-COMMERCE

Abstract

This study aims to determine the application, obstacles, and appropriate strategies of logistics associations in following the development of e-commerce. This research was conducted at Indonesian Logistics and Forwarder Associations (Asosiasi Logistik and Forwarder Indonesia, abbreviated as ALFI) in Surabaya, East Java. Qualitative descriptive method was applied in this study. As for the data collection, primary data were collected from interviews with several informants while the secondary data were obtained from several related documents. Based on the SWOT analysis, ALFI of East Java has the opportunity to make e-commerce as a new business. However, there are some obstacles in the realization such as the development of foreign forwarders, the large number of logistics owned by many e-commerce companies, and some government policies that do not support the implementation. On the other hand, ALFI has several strengths because East Java is one of the provinces which has the busiest logistics activities in Indonesia; East Java has a special relationship with the government and is the only association that has an affiliation with the United Nations. There are several weaknesses found at ALFI that some forwarders do not use online systems, lack of forwarders data, and there is no follow-up to the forwarders.

Keywords

• Strategy
• e-Commerce
• forwarder
• commerce