The Development of Tourism Industry in Zhoushan City Based on Value Evaluation of Marine Tourism Resources

Abstract

In order to promote the high-quality development of Zhoushan City′s tourism industry, this paper used the form of questionnaire and the method of travel cost interval analysis to evaluate the value of Zhoushan City′s marine tourism resources, and put forward countermeasures and suggestions. The results showed that the total travel cost of Zhoushan City was in a reasonable range. According to the calculation results of consumer surplus, the overall satisfaction of sample tourists with Zhoushan City′s tourism was not high. In 2019, the value of marine tourism resources in Zhoushan City was 139.915 billion yuan, and marine tourism resources were the precious wealth of Zhoushan City. Zhoushan City′s tourism industry had a lot of room for development. In the future, the construction of tourism environment should be strengthened, marine tourism formats be enriched, emerging tourism products be developed, a tourist demand response mechanism be established and the satisfaction of tourists at different levels be improved.

Keywords

• tourism industry
• marine tourism resource
• travel cost
• consumer surplus
• tourist satisfaction