Going full circle: Advancing coaching efficacy using 360° survey metrics – A case study

Abstract

The ubiquitous proliferation of coaching requires practical mechanisms to measure efficacy at an individual intervention level. While several meta-analyses have generally demonstrated positive outcomes, these speak to the overall profession rather than individual interventions. This paper discusses 360° reviews as a viable method to measure coaching efficacy in the organisation. The research includes a single-subject case study applying pre and post 360° reviews and comparing the results using a paired samples test rating. The results indicate visible behavioural shifts in the post and pre 360° rater categories. Although 360° reviews might add to logistical complexity, the benefits outweigh the overhead.

Keywords

• coaching
• coaching efficacy
• 360° reviews
• multisource feedback
• coaching roi