Innovative Marketing (Jul 2013)

Profit and non-profit brand alliances: the pertinence of fair co-branding

Sylvain Sénéchal,
Laurent Georges,
Jean Louis Pernin

Affiliations

Sylvain Sénéchal
Laurent Georges
Jean Louis Pernin

Journal volume & issue: Vol. 9, no. 2

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal