Analysis of the electric vehicle market and the company’s competitive development strategy on it (on the example of “Faraday Future”)

Abstract

Today, an unusual mode of transport, namely an electric vehicle, increasingly be seen on highways and traffic jams. The demand for such a trendy wild is constantly increasing. In addition, it is not surprising, because there are plenty of reasons for it. Due to the economic crisis, the increase in the price of gasoline and oil, many began to wonder whether to buy the usual car for us and further save and purchase an environmentally friendly product. By 2020, more than 120 different models of electric vehicles will be on the market. These are great machines. The internal combustion engine against their background will look old-fashioned. The purpose of this work is to analyze the current activity of the company and offer to develop a real-world marketing model based on the requirements of the modern market. Faraday Future, an electric machine company with progressive growth rates, chosen as the subject of the study. The article is relevant and useful to all interested electric vehicles, entrepreneurs and other interested persons.