The role of the internet in the cultural convergence: a theoretical analysis based on the dynamic-constructivist approach from the consumers’ online interactions perspective

Abstract

This paper poses, from a theoretical perspective, the role that may have Internet as a key factor to foster the cultural convergence among countries. In this regard, we refl ect about a central theoretic proposal, taking as main reference the dynamic constructivist approach. The gist of the paper goes down the lines of how shared values generated in the on-line communication processes developed by individuals (consumers) from different cultures-either between each other or between them and the medium-, can be passed on to every culture of origin, fostering their rapprochement in the long run.

Keywords

• Internet
• cultural interaction
• values transference
• cultural convergence
• dynamic constructivist approach