Contingency factors that influence fast food franchisees performance in relation to dilemma standardize versus flexibilize business management

Abstract

This research seeks to analyze how contingency factors influence the performance of Brazilian fast food franchise companies, under the dilemma standardization versus flexibility of business management. Under the paradigm of agency and contingency theories, one seeks to know the relationship of contractual conflicts between franchisee and franchisor and the contingency factors that influence performance. This study carried out through a survey conducted with companies franchised from a Brazilian fast food franchise, evaluated by 265 respondents. It was observed that the management model, the standardization and the flexibility of the franchise were able to explain 77.4% of the performance variability of the franchised companies. Concluding that alternate dosages of standardization and flexibilization of the franchise management model are fundamental, and a balanced relationship between standardization, flexibilization and the adequacy of the management model are elements that influence performance.

Keywords

• franquias
• fatores contingenciais
• padronização
• flexibilização
• desempenho