Holland’s personality types versus preferences in accounting

Abstract

Holland’s personality types versus preferences in accounting The article presents the results of research on the relationship between personality according to the typol-ogy of Holland with preferences in accounting. In his theory, Holland distinguished six personality types: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional. The authors formulated a general hypothesis that these different personality types have different preferences and views on certain issues in accounting. They also formulated several detailed hypotheses related to two personality types: Conven-tional and Enterprising. In order to verify the hypotheses, the authors carried out quantitative research (a questionnaire survey) and focus interviews. Generally speaking, these hypotheses were confirmed.

Keywords

• Holland’s Theory
• Occupational Personality
• Conventional Personality
• Enterprising Personality
• Financial Accounting