Управленческое консультирование (Sep 2018)
Evaluation of the Manipulation Potential of the Internet in the Political Sphere
Abstract
The article considers the manipulative potential of the Internet as a derivative of such elements of its information resource potential as: information resources, methods of ensuring their accumulation, safety and effective use; information and computer and telecommunication technologies; information and telecommunication infrastructure (technological network environment of data transmission and processing); system of computer education and training and some others; developed information and telecommunication infrastructure (technological network environment of data transmission and processing) providing global access to information resources. It is shown how the constituent elements of this potential affect the principles of information and political manipulation, summarized in three groups: the main principle, the methodological principles, which include: the principles of reliability (“60 by 40”), entertaining, reliance on the “effect of habituation”, reliance on the effect of “clean Board”, emotional resonance, contrast, the effect of presence, forcing the situation of fear and uncertainty and organizational and technical principles, which include: principles of efficiency (timeliness), multi-channel continuity (sequence).), adequacy of the political situation, differentiation (selectivity), feedback, strict secrecy, secrecy and centralization and coordination of actions. It proves that the Internet possesses high manipulative possibilities at their careful planning and the choice of time of the performance.
