Digital Transformation of the Tourism Industry and Its Impact on Export Potential: Evidence from Kazakhstan

Abstract

Digital tourism in Kazakhstan is a rapidly developing field that is actively incorporating modern technologies to enhance the tourism experience and improve management. This article analyzes the evolution of the tourism industry in Kazakhstan within the context of digital transformation. Various research methods, including content and comparative analysis, were employed to assess the impact of digitalization on the tourism and hospitality sectors. Additionally, a SWOT analysis has been conducted to identify the main tasks for enhancing the tourism sector. This research outlines a concept for developing the tourism and hospitality industry, which consists of four key elements: government policy, digital banking, digital promotion, and digitalization in the hotel business.

Keywords

• digital technologies
• tourism
• artificial intelligence
• digital banking