Науковий вісник Мукачівського державного університету. Серія Економіка (Jun 2020)
Tourism Market of Ukraine: The State and Trends of Functioning Through the Activities of Tourist Enterprises
Abstract
The relevance of the study lies in the necessary development of the tourism market of Ukraine. The purpose of the paper is to analyse the state and trends in the development of the tourism market of Ukraine, to identify the place of tour operators in ensuring its functioning. The paper examines the current state of development of the tourism market of Ukraine; analyses the main performance indicators of tourist enterprises; identifies the leaders of the tourism industry in Ukraine; attempts are made to predict the functioning of the tourism market of Ukraine in the near future, considering the challenges of modernity. The activities of tour operators that are engaged in the development and promotion of tourist routes, destinations, and types of tourism, and therefore have a serious impact on the functioning of the tourism industry have been announced. The paper analyses the performance indicators of tour operators in the Ukrainian market and identifies the most powerful of them. The most visited countries by Ukrainians are established. It was stated that tour operators specialise in organising holidays abroad, therefore, there is reason to predict that in the future, the financial capital of Ukrainians will continue to work for the economy of other countries, and Ukrainian tourism will wait for better times. It was recommended that in order to increase the attractiveness of recreation in Ukraine, serious well-coordinated work of state authorities, tourist enterprises, business structures, and public activists is necessary. It is noted that due to the coronavirus pandemic and the economic crisis, it is too early to make any forecasts. Therewith, there are reasons to predict an increase in demand for recreation of Ukrainians within the state this year since foreign countries, especially those most affected by the COVID-2019 epidemic, will not be ready to open their borders to tourists. The rapid development of the tourism market of Ukraine is determined. The study of aspects of the tourism industry development in Ukraine will undoubtedly remain relevant in terms of developing practical recommendations for optimising its functioning
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