Review of "Global Entertainment Media: A Critical Introduction" by Lee Artz (Blackwell)

Abstract

Artz gives overwhelming evidence of how the cultural hegemony of individualism and consumerism is promoted everywhere by transnational media corporations (TNMCs), so that current social relations in capitalism are reproduced and reinforced. The reader can get a clear outlook of TNMCs and their impact on the diversity, hybridization, and standardization of global culture and outlooks.

Keywords

• capitalism
• community
• corporation
• entertainment
• media
• television
• translational