PROMOTION OF PRODUCTS AND ANALYSIS OF MARKET OF POWER TOOLS

Abstract

The article describes the general situation of power tools on the market, both in Russia and in the world. A comparative analysis of competitors, market structure analysis of power tools, as well as assessment of competitiveness of some major product lines. Also the analysis methods of promotion used by companies selling tools, competitive analysis range Bosch, the leader in its segment, power tools available on the market in Russia.

Keywords

• анализ конку рентов
• анализ структуры рынка
• методы продвижения
• конкурентный анализ ассортимента
• оценка конку рентоспособности
• рынок электро инструментов
• analysis of competitors
• market structure analysis
• methods of promotion
• competitive analysis range
• competitive assessment
• market power tools