Intersubjective principle of innovative development of regions management

Abstract

Sustainable development of regions should ultimately lead to the renewal and expansion of consumer goods. Their quality influence the growth of living standard. In modern society, the main emphasis is placed on the emergence of innovations in the production process. In this regard, innovative development is seen as a means to make profit. At the same time, the connection with the broad interests of consumers is lost. Attention is turned to the increasing of the ability of goods to perform the purpose they were created for. Comprehensive formulation of tasks for business on the part of consumers should become the primary source for the goods design and the direction of technological development of production. In this regard, a new understanding of innovative idea as a result of the joint resolution of a problem situation by actors who are aware of themselves within the problem situation is proposed. The formation of territorial consumer cooperatives of the new type as a means of realizing a subject-oriented approach to innovative development is proposed.