Research on the Current Situation and Contermeasures of WeChat Reading Promotion in University Library-Take Eight Universities in Shanxi Province as an Example

Abstract

[Purpose / Significance] At present, WeChat public platform is an important technical means for a university library to promote reading service. Further optimization of WeChat platform structure, reconstruction of reading promotion content and implementation plan are of great significance to improve the effect of reading promotion service. [Method / Process] By using mobile phones to browse the WeChat public platform and "Qingbo index" data platform of eight undergraduate university libraries in Shanxi Province, we have obtained the reading promotion news and annual report of WeChat platform pushed by each platform in 2019. Combined with the latest research results of the academic community, we have carried out our study in such dimensions as expert lectures, book reading sharing meetings, information literacy education, frequency of sending papers, total reading volume of the year and top 10 hot words of the year. The dimensions of the current situation and characteristics of reading promotion of each platform are empirically analyzed and studied. [Results/Conclusions] We found that there are some problems such as inaccurate positioning of reading promotion, unclear levels of content design and simple means of implementation. We put forward some countermeasures, such as clarifying the ideas of reading promotion, developing a special reading promotion platform, accurately designing the content of reading promotion, highlighting the design of discipline characteristics and building a high-quality professional team.

Keywords

• university library|wechat official account|reading promotion