FENOMENA AKUN ANONIM DI MEDIA SOSIAL SEBAGAI SUMBER INFORMASI DAN EKONOMI (Analisis Wacana pada Akun Instagram Lambe Turah)

Abstract

The need for information and entertainment is one reason why people use social media to get one or both. Technological advances and the density of one's activities are the reasons for using smartphones as a mobile medium for information and entertainment, to share them with many people on a broadcast basis. The role of social media, especially Instagram which originally as a medium of documentation and various photos and videos, turned of business. Success as a business, Instagram becomes sharing good news about informative to entertainment, but not a few anonymous accounts on behalf of individuals, organizations, until the government, where the account manager unknown identity. Unlike the media that has the responsibility to produce objective content, Instagram social media actually become a show of popularity. This study looks at how anonymous accounts in social media (Instagram) in particular. Phenomenology research is divided into three important steps, there are preparation, implementation, and reporting. The purpose of this study is to view and analyze an anonymous Instagram account that currently switches its role as a "gossip account" that replaces infotainment shows on television. The case study theory which views the audience as an active individual for media to be consumed by considering the satisfaction that will be get after consuming. This research uses qualitative descriptive method with case study in the form of observation of an anonymous account of Lambe Turah in Instagram. The results showed, Instagram replace the source of information for infotainment program on television, it is infotainment on television that took news in Instagram Lambe Turah account.

Keywords

• phenomenon of anonymous accounts
• social media
• instagrams
• sources of information
• economic resources