Detecting biased user-product ratings for online products using opinion mining

Abstract

Collaborative filtering recommender system (CFRS) plays a vital role in today’s e-commerce industry. CFRSs collect ratings from the users and predict recommendations for the targeted product. Conventionally, CFRS uses the user-product ratings to make recommendations. Often these user-product ratings are biased. The higher ratings are called push ratings (PRs) and the lower ratings are called nuke ratings (NRs). PRs and NRs are injected by factitious users with an intention either to aggravate or degrade the recommendations of a product. Hence, it is necessary to investigate PRs or NRs and discard them. In this work, opinion mining approach is applied on textual reviews that are given by users for a product to detect the PRs and NRs. The work also examines the effect of PRs and NRs on the performance of CFRS by evaluating various measures such as precision, recall, F-measure and accuracy.

Keywords

• collaborative filtering recommender system
• push ratings
• nuke ratings
• opinion mining