The Marks of the Oriental Cities of Cuba at the End of the XIX Century: Between the Art and the Trade

Abstract

At the end of the XIX century, in a city like Santiago de Cuba and others; then called as the Oriental Department of the country, there also existed trademarks not only linked to the tobacco, as those famous ones carried out in the lithography shops of Havana. Those recently located in the oriental files are also related with other products like the rum, vinegar, chocolate, liquors and wax matches, among others. This mark constituted for their coloring, the precision of their drawing and the appropriate artistic conception and design, valuable exponents of the history of the art and the Cuban publicity.

Keywords

• marcas comerciales
• siglo XIX
• Santiago de Cuba
• diseño gráfico
• publicidad
• Cuba
• litografía.