Research on Evaluation and Improvement Paths of Tourism Competitiveness of Marine Cities

Abstract

With the advent of the era of marine tourism, China has ushered in a good opportunity for the development of marine tourism. As one of the important types of tourist destinations, marine cities had attracted attention for their tourism competitiveness. Starting from the characteristics of marine tourism cities, this paper established a marine city tourism competitiveness evaluation index system, and divided the tourism competitiveness of marine cities into four parts: tourism resource competitiveness, tourism infrastructure competitiveness, tourism industry competitiveness and tourism environment support competitiveness. Based on the factor analysis method and cluster analysis method, the tourism competitiveness of 51 marine tourism cities in China was empirically analyzed, and the city tourism competitiveness score was obtained to rank. According to the analysis results, the improvement path of the tourism competitiveness of China's marine cities was put forward in order to promote the better development of marine tourism industry.

Keywords

• marine city
• tourism competitiveness
• factor analysis
• promotion path