Management of wine production with regard to its implementation into the wine markets of the Czech Republic

Abstract

The Czech Republic is a country, in which the production of wine covers approximately one third of the total demand. The current production potential of the Czech Republic is 19 633.45 hectares of vineyards. Since 1960, the production potential of Czech vineyards has increased approximately three times. This increase equals the optimum production of 90 million litres of wine. Two thirds of the total demand for wine must be covered by imports. This paper analyses the development of the wine market within the period of the campaign years 2004/2005 to 2011/2012 and tries to predict the development in 2012/2013. The authors analyse developmental trends in the sales of this commodity with regard to the home production of wine after the entry of the Czech Republic into the European Union. In the Czech Republic, the wine trading is oriented nearly exclusively to seven EU member countries. The highest volumes of wine are imported from Italy and Hungary. Exports are mostly directed to Slovakia and (with a great gap) Poland. As far as the prices are concerned, this corresponds to CZK 3.5 bill. got for 170 million of sold litres. The management of wine production involves the restructuralisation of the varietal assortment in vineyards caused by a changing demand for white, rosé and red wines.

Keywords

• wine
• market
• production
• bottled wine
• barrel wine
• prices
• volumes