China content on TikTok: the influence of social media videos on national image

Abstract

With the recent social phenomenon that TikTok has transformed the media landscape and fundamentally changed the way that people interact with content, this study explores and examines the ways in which this new type of personalized and often raw content can present an image of China.

Keywords

• china
• content analysis
• national image
• social media (in general)
• survey
• tiktok
• usa