Bibliometric Analysis of Climate Change, Tourism, and Destination Marketing

Abstract

Climate change, tourism, and green tourism destination marketing are fields that practically seem connected but were not fully explored as connected by academics globally, and that gap deserves more research attention. Global warming concerns all tourism stakeholders because it negatively affects destination marketing and tourism activities. The study aims to take stock of global climate change, tourism, and destination marketing debates to identify progress and gaps. The study explores studies that are Scopus-indexed. VOSviewer was utilized to analyze the data. The study also found that there is heavy academic dependency syndrome by the global South on the global North due to information dissemination trends from developed to underdeveloped countries. Also evident is the suppression of the South’s minds by the North not accepting ideas from the South and publishing them in European journals. The study implies that academic collaboration and publishing are encouraged between the North and South academics to tackle the three dimensions and bring solutions to the global warming and tourism time bomb crisis. No study has been done similarly covering these three constructs filling a gap in the literature.

Keywords

• climate change
• destination marketing
• marketing
• sustainability
• tourism