Trends in development of innovative business models

Abstract

The companies doing business in global markets are now compelled to do it in conditions of permanent and turbulent changes. In order to succeed within that kind of environment in the long run, they are to innovate and to continuously strengthen their own innovative strength. Consideration of gaining its own innovative strength becomes top agenda issue of strategic companies. To that purpose, this paper presents the shortened results of a desktop theoretical research that has been undertaken to improve the innovative power of companies. The survey and subsequent analysis identified relevant innovative business models (IBM) of companies, some of which briefly presented (CANVAS, SHARE, and WOIS BLUE OCEAN Strategy), which now form the current IBM trend.

Keywords

• company
• research
• business model
• innovation
• trend