The Cost Structure - Key Element in the Development of Product Policy

Abstract

In the context of accelerating globalization, organizations need to face increasingly highchallenges related to competitiveness. However a permanent adaptation to the impact ofenvironmental factors involves actions that imply significant costs with a great impact on theprofitability of the organization. In this regard, planning the launch of new products or services requires a strategic approach, astructural analysis of the costs and the identification of opportunities to increase optimization withthe aim of increasing the effectiveness of the product policy.

Keywords

• costs structure
• product life cycle curve
• product policy
• costs management
• product profitability