Controlling w jednostkach samorządu terytorialnego

Abstract

Business entities, various types of organizations and local government units that operating on the contemporary market, operate in competitive conditions and constantly changing environment. Rationality is the essence of controlling which leads to the proper use of resources and available marketing tools that can help to gain a competitive advantage.Effective management is associated with the appropriate use of available tools and proper audit and management control

Keywords

• controlling
• the role and functions of controlling
• management control
• marketing audit